Escape Room at Trade Fairs, i.e., Mobile and Engaging Attractions for Conferences
Escape Room at Trade Fairs, i.e., Mobile and Engaging Attractions for Conferences
Case Study: Mobile escape room at an exhibition stand during a conference – mobile solution for events
Client: Masimo, a company specializing in creating advanced medical technologies, mainly in non-invasive monitoring, provides innovative solutions for healthcare.
Number of participants: 100-200 people
Implementation time: 2.5 months (from inquiry to realization)
Gameplay time: 10-minute attraction at a medical congress, available during the 2 days event
Language: English
TASK FOR THE ESCAPECITY TEAM:
Our Team faced an unusual challenge: to deliver a mobile escape room for a prestigious medical conference organized by the Union of European Neonatal and Perinatal Societies (UENPS). Masimo, a leader in patient monitoring technology, invited us to create an attraction that would relate to their innovative products while providing unforgettable entertainment for congress participants. Our task was to:
- prepare a unique mobile escape room with a medical theme
- present Masimo’s innovative products in an unusual, engaging way
- operate an escape box with puzzles during a 2-day medical congress at the Auditorium Maximum of the Jagiellonian University (our Alma Mater)
MOBILE SOLUTION: ESCAPE ROOM AT THE CONGRESS – PREPARATION
LOGISTICS:
With the Masimo Team from Switzerland , we discussed what our Partner primarily wanted to present at their stand during the fair. Then we proposed our gamification solutions –mechanisms that work best on such occasions.
SCENARIO AND PUZZLES:
We designed a completely personalized solution, dedicated specifically to this event. Working on it we primarily kept in mind the short time in which teams of 2-4 people had to overcome the challenge. The key was to select the appropriate number of puzzles and their difficulty so that it was not too easy, but also not too difficult to discourage the daredevils. Let’s remember that the participants were Doctors of Medical Sciences 😊 We developed 6 diverse types of puzzles related to the medical technology provided by Masimo. Of course, there were also joy-triggering puzzles 😊 After all, nothing unites like sharing positive emotions.
MOBILE SOLUTION: ESCAPE ROOM AT THE CONFERENCE – IMPLEMENTATION:
During breaks between lectures, the conference participants faced our mobile escape room, a part of Masimo’s exhibition stand. The box full of puzzles and challenges related to patient monitoring technologies became a unique escape room experience, and, above all, a great opportunity to understand Masimo’s advanced technologies.
The tasks inside the box were adapted to the context of the event, allowing participants to gain knowledge about monitoring sensors and their functions while engaging medical professionals in industry-related puzzles. The gameplay turned out to be extremely exciting, not only for conference participants but also for Masimo employees who joined in the fun, competing in solving puzzles against time.
GAMIFICATION IN PRACTICE: MOBILE ESCAPE ROOM AT THE CONFERENCE – EFFECTS AND SUMMARY:
The mobile escape room became a true gem of the conference. Participants not only took part in this unique form of entertainment but also talked about it for a long time in the corridors. The puzzles were intriguing and educational, allowing doctors to explore more advanced aspects of medical technologies in an attractive way.
The example of our mobile escape room at a medical conference for Masimo perfectly illustrates the power of gamification and the skills of the EscapeCity Team. Thanks to over 8 years of experience, we can adapt our puzzle solutions to various contexts, meeting client expectations and creating an interactive, educational, and exciting form of entertainment. The combination of an escape room with education turned out to be an amazing tool for attracting the attention of conference participants and introducing them to the wealth of products and technologies provided by Masimo.
Our ability to create unique experiences has been confirmed once again, proving that no challenges are unattainable for us. Whether it’s a company outing or an engaging medical conference, we always know how to enrich the atmosphere through exciting games and intellectual challenges. We can’t wait for more inspiring tasks that you’ll prepare for us!
