{"id":10804,"date":"2026-09-29T17:23:04","date_gmt":"2026-09-29T15:23:04","guid":{"rendered":"https:\/\/escapecity.pl\/?p=10804"},"modified":"2026-09-30T00:51:01","modified_gmt":"2026-09-29T22:51:01","slug":"case-study-st-ludwik-hospital","status":"publish","type":"post","link":"https:\/\/escapecity.pl\/en\/case-study-st-ludwik-hospital\/","title":{"rendered":"Case Study: 150th Anniversary of St. Ludwik&#8217;s Children&#8217;s Hospital in Krakow"},"content":{"rendered":"<style>.kadence-column10804_d699b2-8f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column10804_d699b2-8f > .kt-inside-inner-col{border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);}.kadence-column10804_d699b2-8f > .kt-inside-inner-col,.kadence-column10804_d699b2-8f > .kt-inside-inner-col:before{border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;}.kadence-column10804_d699b2-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10804_d699b2-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column10804_d699b2-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10804_d699b2-8f > .kt-inside-inner-col{background-color:var(--global-palette1, #3182CE);}.kadence-column10804_d699b2-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10804_d699b2-8f{position:relative;}.kadence-column10804_d699b2-8f, .kt-inside-inner-col > .kadence-column10804_d699b2-8f:not(.specificity){margin-top:0px;margin-bottom:32px;}@media all and (max-width: 1024px){.kadence-column10804_d699b2-8f > .kt-inside-inner-col{border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10804_d699b2-8f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10804_d699b2-8f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading10804_d6a763-73, .wp-block-kadence-advancedheading.kt-adv-heading10804_d6a763-73[data-kb-block=\"kb-adv-heading10804_d6a763-73\"]{padding-top:0px;margin-top:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_d6a763-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_d6a763-73[data-kb-block=\"kb-adv-heading10804_d6a763-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_d6a763-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_d6a763-73[data-kb-block=\"kb-adv-heading10804_d6a763-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading10804_d6a763-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_d6a763-73\">Key Takeaways in 30 Seconds<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items10804_d61836-79:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items10804_d61836-79 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items10804_d61836-79 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items10804_d61836-79 .kb-svg-icon-wrap{font-size:10px;color:var(--global-palette3, #1A202C);}.wp-block-kadence-iconlist.kt-svg-icon-list-items10804_d61836-79 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items10804_d61836-79 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items10804_d61836-79 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:1rem;}.kt-svg-icon-list-items10804_d61836-79 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items10804_d61836-79 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-10804_f1de39-02 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-10804_f1de39-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_square-full kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M512 512H0V0h512v512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Custom jubilee city game for the St. Ludwik Voivodeship Specialist Children&#8217;s Hospital in Krakow (the institution&#8217;s 150th anniversary).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-10804_f58cb3-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-10804_f58cb3-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_square-full kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M512 512H0V0h512v512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Game available to the public 24\/7 for about 5.5 weeks (12 May \u2013 21 June), no sign-up needed \u2013 start by scanning a QR code and entering the password &#8220;LUDWIK&#8221;.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-10804_9c5ffd-68 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-10804_9c5ffd-68\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_square-full kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M512 512H0V0h512v512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Route of about 90 minutes, guided by the EscapeCity mobile app, from the Main Market Square to Strzelecka Street.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-10804_84e39c-c9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-10804_84e39c-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_square-full kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M512 512H0V0h512v512z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Storyline based on Prof. Maciej Leon Jakubowski, the hospital&#8217;s founder; historical puzzles combined with themes of health prevention and empathy.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10804_7dcc17-50, .wp-block-kadence-advancedheading.kt-adv-heading10804_7dcc17-50[data-kb-block=\"kb-adv-heading10804_7dcc17-50\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_7dcc17-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_7dcc17-50[data-kb-block=\"kb-adv-heading10804_7dcc17-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_7dcc17-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_7dcc17-50[data-kb-block=\"kb-adv-heading10804_7dcc17-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading10804_7dcc17-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_7dcc17-50\">Custom City Games: 150 Years of History in a 90-Minute Adventure. How to Bring a Brand&#8217;s Heritage to Life?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10804_0d8b84-af, .wp-block-kadence-advancedheading.kt-adv-heading10804_0d8b84-af[data-kb-block=\"kb-adv-heading10804_0d8b84-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_0d8b84-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_0d8b84-af[data-kb-block=\"kb-adv-heading10804_0d8b84-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_0d8b84-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_0d8b84-af[data-kb-block=\"kb-adv-heading10804_0d8b84-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading10804_0d8b84-af wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_0d8b84-af\">How do you tell the story of a century and a half of activity and trust-building in an engaging way? What can you do to make an institution&#8217;s history or a company&#8217;s values feel close to today&#8217;s fast-paced audience?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Storytelling in marketing<\/strong>&nbsp;is a powerful tool, but the real magic happens when you combine it with interaction. In this case study, we take you behind the scenes of a unique project we carried out for the&nbsp;<strong>Voivodeship Specialist Children&#8217;s Hospital of St. Ludwik in Krakow<\/strong>. It proves that&nbsp;<strong>custom city games<\/strong>&nbsp;and modern mobile technology are the best allies when it comes to&nbsp;<strong>building engagement<\/strong>&nbsp;among customers, employees and local communities \u2013 in both the public and commercial sectors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150latszpitala_mapa_1920x1080.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150latszpitala_mapa_1920x1080-1024x576.jpg\" alt=\"\" class=\"wp-image-9045\" srcset=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150latszpitala_mapa_1920x1080-1024x576.jpg 1024w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150latszpitala_mapa_1920x1080-300x169.jpg 300w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150latszpitala_mapa_1920x1080-768x432.jpg 768w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150latszpitala_mapa_1920x1080-1536x864.jpg 1536w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150latszpitala_mapa_1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10804_3e41a1-08, .wp-block-kadence-advancedheading.kt-adv-heading10804_3e41a1-08[data-kb-block=\"kb-adv-heading10804_3e41a1-08\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_3e41a1-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_3e41a1-08[data-kb-block=\"kb-adv-heading10804_3e41a1-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_3e41a1-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_3e41a1-08[data-kb-block=\"kb-adv-heading10804_3e41a1-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading10804_3e41a1-08 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_3e41a1-08\">The Challenge: A Jubilee and a Brand Event That Truly Comes Alive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional corporate jubilees and anniversary events are often associated with official speeches, galas and award ceremonies. The management of St. Ludwik&#8217;s Hospital, however, set EscapeCity a completely different task: turn the institution&#8217;s 150-year history into a living, interactive experience in the city space that would successfully bring generations together \u2013 from families with children to enthusiasts of Krakow&#8217;s history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We made&nbsp;<strong>Professor Maciej Leon Jakubowski<\/strong>&nbsp;the heart of this story \u2013 a visionary and idealist who, in 1876, built the cradle of Polish paediatrics from the ground up. Our goal was to carry his legacy into the world of modern communication.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150ltaszpitala_citylight.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"1024\" src=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150ltaszpitala_citylight-693x1024.jpg\" alt=\"\" class=\"wp-image-9046\" srcset=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150ltaszpitala_citylight-693x1024.jpg 693w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150ltaszpitala_citylight-203x300.jpg 203w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150ltaszpitala_citylight-768x1134.jpg 768w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150ltaszpitala_citylight-1040x1536.jpg 1040w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/150ltaszpitala_citylight.jpg 1080w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy: Three Pillars of Human-to-Human Relationship Marketing<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10804_1020f9-9d, .wp-block-kadence-advancedheading.kt-adv-heading10804_1020f9-9d[data-kb-block=\"kb-adv-heading10804_1020f9-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_1020f9-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_1020f9-9d[data-kb-block=\"kb-adv-heading10804_1020f9-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_1020f9-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_1020f9-9d[data-kb-block=\"kb-adv-heading10804_1020f9-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading10804_1020f9-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_1020f9-9d\">We based the &#8220;Anniversary City Game&#8221; project on our own proprietary approach. It shows just how effective<strong> gamification in business<\/strong> and marketing can be when brand-image goals are skilfully combined with authentic empathy and values:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Modern storytelling that builds closeness<\/strong><br>Instead of overwhelming participants with dry facts and dates, we offered them an emotion-filled mechanic of team building and mystery-solving. The route led from the area around the Main Market Square all the way to the finish line on Strzelecka Street, and the whole adventure lasted about 90 minutes. Along the way, players not only solved historical puzzles but also faced challenges promoting health prevention, mindfulness and empathy. Thanks to this, the hospital&#8217;s brand gained a unique context \u2013 it stopped being associated solely with medical procedures and became linked instead with warm, everyday care for people.<\/li>\n\n\n\n<li><strong>A dedicated mobile app (barrier-free access)<\/strong><br>For every manager, marketing director or PR specialist, real reach and ease of audience interaction are key metrics. We used our own proprietary EscapeCity mobile app, which made entering the game as simple as possible and eliminated unnecessary formalities:<br>\u2022 no barriers: no need for advance sign-ups or complicated registration.<br>\u2022 flexibility: the game was fully available 24\/7 within a set time window (from 12 May to 21 June).<br>\u2022 instant start: all it took was your own smartphone, a quick scan of a QR code and entering the dedicated password &#8220;LUDWIK&#8221;.<\/li>\n\n\n\n<li><strong>Gamification as a tool for interactive communication<\/strong><br>This project is perfect proof that gamification can breathe new life into the history, education and marketing of an institution (or a product). By turning a passive audience into an active hero and explorer, we build brand loyalty that simply can&#8217;t be achieved through traditional, one-way advertising media.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/decorated-picture_1776439626627-1-rotated.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/decorated-picture_1776439626627-1-1024x740.jpg\" alt=\"\" class=\"wp-image-9047\" srcset=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/decorated-picture_1776439626627-1-1024x740.jpg 1024w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/decorated-picture_1776439626627-1-300x217.jpg 300w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/decorated-picture_1776439626627-1-768x555.jpg 768w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/decorated-picture_1776439626627-1-rotated.jpg 1494w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10804_3de193-75, .wp-block-kadence-advancedheading.kt-adv-heading10804_3de193-75[data-kb-block=\"kb-adv-heading10804_3de193-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_3de193-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_3de193-75[data-kb-block=\"kb-adv-heading10804_3de193-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_3de193-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_3de193-75[data-kb-block=\"kb-adv-heading10804_3de193-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading10804_3de193-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_3de193-75\">The Result: When Experience Marketing Meets Emotion<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10804_024512-9a, .wp-block-kadence-advancedheading.kt-adv-heading10804_024512-9a[data-kb-block=\"kb-adv-heading10804_024512-9a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_024512-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_024512-9a[data-kb-block=\"kb-adv-heading10804_024512-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_024512-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_024512-9a[data-kb-block=\"kb-adv-heading10804_024512-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading10804_024512-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_024512-9a\">Residents and tourists alike became part of a beautiful story about the birth of Polish paediatric medicine. We showed that although medical technology has undergone a complete revolution over 150 years, the fundamental values \u2013 human life, health and a child&#8217;s smile \u2013 remain exactly the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>For the EscapeCity team, the greatest satisfaction was wrapping these timeless values in the modern form of a&nbsp;<strong>smartphone city game<\/strong> that genuinely resonated with today&#8217;s audience.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10804_190066-a1, .wp-block-kadence-advancedheading.kt-adv-heading10804_190066-a1[data-kb-block=\"kb-adv-heading10804_190066-a1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_190066-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_190066-a1[data-kb-block=\"kb-adv-heading10804_190066-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_190066-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_190066-a1[data-kb-block=\"kb-adv-heading10804_190066-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading10804_190066-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_190066-a1\">What Can Gamification and City Games Mean for Your Business?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10804_4c1120-56, .wp-block-kadence-advancedheading.kt-adv-heading10804_4c1120-56[data-kb-block=\"kb-adv-heading10804_4c1120-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10804_4c1120-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10804_4c1120-56[data-kb-block=\"kb-adv-heading10804_4c1120-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10804_4c1120-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10804_4c1120-56[data-kb-block=\"kb-adv-heading10804_4c1120-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading10804_4c1120-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10804_4c1120-56\">Today&#8217;s effective marketing has moved on from dull advertising in favour of giving audiences unforgettable experiences (<em>experiential marketing<\/em>). Whether you&#8217;re leading a commercial brand and planning an out-of-the-ordinary&nbsp;<strong>corporate event<\/strong>, rolling out&nbsp;<strong>recruitment games in HR<\/strong>, or growing a cultural institution \u2013 your story has enormous power. All it takes is telling it the right way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>The &#8220;Anniversary City Game: Follow in Professor Jakubowski&#8217;s Footsteps!&#8221; project was carried out in cooperation with the Voivodeship Specialist Children&#8217;s Hospital of St. Ludwik in Krakow and the Child Health Foundation.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/20260417_164547-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" src=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/20260417_164547-1-577x1024.jpg\" alt=\"\" class=\"wp-image-9049\" srcset=\"https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/20260417_164547-1-577x1024.jpg 577w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/20260417_164547-1-169x300.jpg 169w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/20260417_164547-1-768x1364.jpg 768w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/20260417_164547-1-865x1536.jpg 865w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/20260417_164547-1-1153x2048.jpg 1153w, https:\/\/escapecity.pl\/wp-content\/uploads\/2026\/06\/20260417_164547-1-scaled.jpg 1441w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How do you tell the story of an institution&#8217;s 150-year history in an<br \/>\nengaging way? Read the case study of the project we created for St. Ludwik&#8217;s<br \/>\nHospital in Krakow and see for yourself!<\/p>\n","protected":false},"author":17,"featured_media":9045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Case study: 150 years of St. Ludwik Children's 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